Transcription2

Starting word

Alice introduction

Hello, I’m Kevin. For me I still stand on another side. I’m positive to what Facebook has done to us. I think they are acceptable and I believe they will keep doing so. And before I start my presentation, I suggest you can rethink the boundary between individuality and the whole SNS, social network system, including Facebook, Line, Twitter and anything else. And the relation between them

 And to begin with, I would like to introduce the structure of SNS industry. In it, privacy plays the crux. It is the goldmine for the next generation. And privacy itself is also hybrid. It provides both incentive and support to the whole develop chain. And this two elements lead the whole development toward the two destinations. And what is the new destination? They will be more accessibility and less barrier. As you can see on this picture, these five elements work together. They are interconnected. One effect one another.

For the incentive aspect, I will say that: Less barrier in Facebook creates more room for business. And this idea has already been proved by advertisement companies and also SNS industry itself. Private data raging from personal data to all kinds of media is (are) the goldmine for next generation as I’ve mentioned. As the consequence, companies will encourage their users to share more information on the SNS platform. And, here, the barrier such as the misconception from the typed words or stiff media will become the obstacle for development. And these barrier needs to be eliminated. We can foresee that, in future there will be more services, tools and even devices to… to solve this problem. And we can even foresee, or even to put it more aggressively, maybe one day our SNS platform will be sellable, or even touchable.

Then I would like to talk about the support aspect. In the future, the cost to access SNS will drop. Most of us today, we use three C products, for example cell phones. Everyone here has cellphone, right? Yes (peer response.) And how many people here use I phone? (Raise hands) Oh nearly half of the class room. And I guess most of you know that I phone cost more than ten thousand, oh I think it is twenty thousand dollars. And it is quite expensive. Yes, we spend a lot on these 3C products. And also the internet fee is expensive actually. And these high cost somehow dissuade us from using more. To solve this plight, we can use the money earned from SNS system. The low expenditure will encourage customers to use SNS system more frequently. And here, we can watch the prediction from the founder of Xiao Mi (小米手機). You can see Xiao Mi is sought- after in China. As what 雷軍 has said, the real battlefield lies not in the hardware. Hardware is not the main point, but the software and services behind it. Cellphone is just the tool to access Internet. The same idea can also be adopted to the SNS world. 3C product in the future will not be the protagonist but the useful tool to increase accessibility.

In my opinion, less barrier and more accessibility will become the future trend. And it benefits both company and customers. And so, wel, generally speaking, Facebook should held (hold) their privacy policy. Thank you.

QA section:

Kevin: Tim. Do you have any comments or questions?

Tim: I have some thought. I think, as we use the internet. We must leave some tracks. Some people must can find them. So, if we want to protect our privacy. Maybe we shouldn’t leave track to that other people can find it.

Kevin: Thank you. Any other question?

Zoe: Can you explain again… You stand for Facebook’s policy for privacy, right? Can you explain again for the clip, your example about 小米手機. Why does it connect to your subject?

Kevin: OK. I… all I want to say is that as you can see, 小米 itself it is actually cheap. And many people will doubt that: how do you make money? And the founder has said, the main point is not on the cellphone itself. It just make the money by services behind the cellphone. And I want to connect it… I have asked the question in the previous support aspect. Uh… your cellphone today you use is quite expensive. And the high price will discourage you to use more SNS sites. Because you want to cut down on the internet use to save your budget. Then, with the lower price to access Internet, or to get 3C product to access Internet, it will help you to use more on your SNS sites. Is that OK for you?

Zoe: So why does it connect to the privacy issue?

Kevin: Uh privacy issue… Because of… Both Alice and me both agree that most SNS company, including Facebook, they make money from our privacy. So the privacy provides the money for both incentive and support. Yeah, it is as the picture says. Less barrier lets the company to make more money. On the other hand, they use this money to support the development. Once the cost down. The customers will use more.

蕭孟: Sometimes I think you speak too fast. I think you speak a little bit slower?

Reflection 2

       Eventually, my project has gradually reached the destination. The final meeting is definitely the milestone on my way to discussing the issue of privacy on Facebook. However, beside the joy of triumph, I still have to face some flaws in my paper.

     First of all, the display to demonstrate the structure needs revision. The current way may have audience lost. The relation between all the points are complicated: Sometimes they are connected, while sometimes contradictory. Not to mention examples, they can be somehow more diffused than thesis themselves.     Without a clear, simple structure, such presentation tend to confuse audience. To fix the problem right, tables are a good solution. According to scientific proof, people embrace image more easily than pure words. Namely, image is the much better way to introduce innovative, bold thesis than purely using dull, stiff words. To build not only well- design but also formulated tables is my further work to the final presentation.

      Besides, I also discover falsery in my annotation 3. I should take individuality into my consideration: Everyone is unique. We have our free well. A generalized and unify privacy norm is impossible for the real world. We all have our taboos accompanied by stories we love to share. Consequently, a paper discussing privacy issues on Facebook without the consideration of individualism can be dangerous. It can't fully explain some facts existing on the SNS. Without a doubt, individualism is one of the dominant atom in SNS industry. For finding out such important mistake, I would like to attribute the effort to my partner, Alice. It is her view from the opposite side toward Facebook that save my paper.

       For the final presentation, I'm both jitter and excited: Until now it is my biggest challenge in my school works. I am determined I will try to make it perfect!

Revised Annotation 3: Re-scanning the Privacy Issue in OSN Through Facebook Structure

           On the basis it is our nature to pry over others’ private information, we can realize what Facebook policy on Facebook fits merely our preference. But to get to the bottom of this topic, we also need to Facebook business structure as well as the tight connection between these theories and reality.

        How can we get to the clear appearance of the Facebook? The answer come as economists always suggest: follow the money trim: Without a doubt, Facebook is the most influential, unbeatable and affluent player in the OSN (Online Social Network) world now. But what really makes Facebook stands out upon other competitors? The most two enchanting part of the Facebook are free and no advertisement (or more in detail, no “apparent” advertisement.) Almost all the functions on Facebook, including media uploading, accessories, but except promotion, charge users for no fee. Moreover, and also the most innovate part, once you log in your own page, you are free of the annoying propaganda, which is quite a bold design in cyber world. With no advertisements popping out for “surprise”, users tend to feel much more comfortable and confident. For many commentators, they regard these two rules as the genesis by Zuckerberg.

         After all, however, Facebook is not the charity. It is also a member in the competitive market. Under the rule of market, namely, we can’t enjoy harvest in vain. We have to pay something in return, which is the opportunity cost. Behind the user- oriented interface, in fact, Facebook tries their best to collect our personal data, then selling them to advertise company. Perhaps there is no other platform can collect such detailed, coherent and massive information of multitude as Facebook. From our daily status, personal profile and friends in Facebook and even manner of usage, Facebook can collect our preference, social network, characteristic and even more aggressive, where or when we get online. Such new method has it superiority than traditional way such as questionnaire conducted by telephone. By collecting in this relatively indirect, tender approach, responders (the users) are more delightfully to unveil their true taste, personality and needs. As a consequence, the effort is much more reliable and accurate, which is of crucial for marketing. It saves plenty of time and spending for company to introduce the adequate product for the market. Meanwhile, although it all takes place all behind the screen, such strategy brings countless profit for Facebook. Eventually, the consequence is profitable for all Facebook users, Facebook as well as sponsors.

         But how such “perfect” mode falls into the severe debate for privacy leak and even in charge of impairing human rights? In fact, the problem lies not in the subject matter but in Facebook’s manner to use it. In the paper Analyzing Facebook Privacy Setting: User Expectation V.S. Reality, the authors argue most of our settings betray our will. According to the research, there is only 37% privacy setting matching our expectation. Even after modifying the setting for the awareness of potential privacy problem, the rate merely rises to 39% ( Yabing Liu, Balachander Krishnamurthy, Krishna P. Gummadi. Allen Misslove. Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Page1, Abstract.) The huge gap gives rise to our agitation since people tend to fear for what is uncontrollable and unsighted. Moreover, the definition of privacy is not concrete. It varies from person to person, from incident to incident. Everyone all has his taboo accompanied with the information he wants to share. This specialty will also enhance the users’ anxiety due to the gap. So far, however, based on Facebook principle and policy, all the collected data is anonymous and collective. There won’t be data- collected action exclusively for any particular user. In the long run, we can realize what we really are nervous for is not data- collected action itself, but the coarse, rude way Facebook conducts it.

          Information- share online is already an established trend. In future, we will definitely share all kinds of information more massively and frequently. Data- collected from OSN will become more common in advertisement and marketing industry. Our expenditure on website will thus drop. It is unlikely for us to oppose this tendency since it do make our world better. However, one thing is for sure: Company, including Facebook, of course, should be more delicate and transparent in data collection. All in all, under no circumstance can users’ right be compromised.  

                                                                                            

Reference

Yabing Liu, Balachander Krishnamurthy, Krishna P. Gummadi. Allen Misslove. (2009)Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Page1, Abstract

Revised Annotation 4: The Vision

     Today, Facebook is already the biggest SNS player on the internet, with more than one billion users worldwide. Besides, there are also countless similar competitors such as Microbolgs in China, Twitter, Line and Google plus, attending this competitive parade. Without a doubt, SNS has already planted deeply in our daily life, and even culture. Thus, many will be interested in how the future will be for SNS.

The Structure    

       There are two absolute destination for SNS future: less barrier in information share and more accessible to our SNS platforms with lower cost. However, they all relates to our privacy notion. Our privacy notion plays a crucial part in SNS development. It is hybrid. Namely, it provides both incentive for further developing and the power which also support the developing actions. Privacy interconnects with the two visions, less barrier and accessibility, tightly. In future, how will we modify our privacy notion determines the further SNS development.

Picture: The structure of SNS devlopment

Incentive

     For Incentive aspect, on the left hand, as we exchange our information with less obstacles, there are more room for business. The success in marketing strategies and advertisement industries have already proved that personal information, ranging from personal profile, social network to all kinds of media, is the goldmine for the cyber generation. In the near future, companies will encourage their users to share more information on the SNS platforms. Meanwhile, barriers, such as the misconception resulted from the limitation of typed words and stiff pictures, during information share will become one annoying cost which needs to be annihilated. Consequently, more services and devices will be soon available with an eye to eliminate such cost during the share. Or even to put it more aggressive, the SNS service may no longer functions in only one genre. Future SNS may also contend substantial contact, such as touch and smell. Less barrier in information share not only satisfy the customers’ aspiration in their subtext (to “pry” and be “pried” by friends), but it also represent a prominent and profitable vision for businessmen.

Support 

     Moreover in support aspect, on the right hand, with more profit generated through the less barrier, the cost we take during surfing on SNS platforms drops. Today, we usually access our SNS identities through cellphones, pad and personal computer. We also have to pay for our internet use. These expenditures more or less limit our usage on SNS. However, profit earned from SNS may help to overcome this plight. In the future, we can foresee that we will access our SNS identities with less expenditure. There will be a great deal of money inserted to relevant technology to SNS. As the cost, or the marginal opportunity cost in economics, we pay for SNS declines, our willingness to “purchase” SNS soars. By affording customers cheaper means to access, companies can encourage users to share more information on their SNS sites. Companies can thus make higher profit. It is a profitable investment for companies. In fact, some enterprisers have predicted such future. The founder of XiaoMi (小米), one of the most promising cellphone maker in China, once said that cellphone itself is no longer the arena to fight. “The real battlefield lies in the services and software behind the hardware.” (中天新聞. (2013). 10/20文茜的世界周報. Retrieved from http://www. Youtube.com/watch?v= Y3X Xhal50) The same idea can be adapted to SNS world. 3C products are not the protagonists but the useful tools to increase accessibility, to explore more possibility in business.

         To accomplish these two goals, SNS will also care more about users’ need. SNS companies will try to cater users’ need for setting. Namely, users in the future can manage their sites more effectively. After all, SNS grows on the trust of their customers. They can’t afford the price of the accusation: the betrayer.

         Although we can’t really witness the future fully, it is obvious under the structure of outline above. We can conclude that SNS platforms such as Facebook will gradually melt into our culture, social circle and even individuality. Still, we can foresee SNS will be multifunctional, cybernetic and, for sure, increasingly influential.  

Reference

1.      Nicole B. Ellison, Cliff Lampe, Charles Steinfield. (2009). Social Network Sites and Society: Current Trends and Future Possibilities. ACM.

2.      John Breslin, Stefan Decker. (2007). The Future of Social Networks on the Internet.

3.      中天新聞. (2013). 文茜的世界周報 10/20. Retrieved from http://www.youtube.com/watch?v=_Y3X_XhaI50

Annotation 4: The Vision

    Today, Facebook is already the biggest SNS player on the internet, with more than one billion users worldwide. Besides, there are also countless similar competitors such as Microbolgs in China, Twitter, Line and Google plus, attending this competitive parade. Without a doubt, SNS has already planted deeply in our daily life, and even culture. Thus, many will be interested in how the future will be for SNS.

The Structure     

        There are two absolute destination for SNS future: less barrier in information share and more accessible to our SNS platforms with lower cost. However, they all relates to our privacy notion. Our privacy notion plays a crucial part in SNS development. It is hybrid. Namely, it provides both incentive for further developing and the power which also support the developing actions. Privacy interconnects with the two visions, less barrier and accessibility, tightly. In future, how will we modify our privacy notion determines the further SNS development.

picture 1.1, the structure of SNS industry

Incentive aspect

     For Incentive aspect, on the left hand, as we exchange our information with less obstacles, there are more room for business. The success in marketing strategies and advertisement industries have already proved that personal information, ranging from personal profile, social network to all kinds of media, is the goldmine for the cyber generation. In the near future, companies will encourage their users to share more information on the SNS platforms. Meanwhile, barriers, such as the misconception resulted from the limitation of typed words and stiff pictures, during information share will become one annoying cost which needs to be annihilated. Consequently, more services and devices will be soon available with an eye to eliminate such cost during the share. Or even to put it more aggressive, the SNS service may no longer functions in only one genre. Future SNS may also contend substantial contact, such as touch and smell. Less barrier in information share not only satisfy the customers’ aspiration in their subtext, but it also represent a prominent and profitable vision for businessmen.

Support aspect      

          Moreover in support aspect, on the right hand, with more profit generated through the less barrier, the cost we take during surfing on SNS platforms drops. Today, we usually access our SNS identities through cellphones, pad and personal computer. We also have to pay for our internet use. These expenditures more or less limit our usage on SNS. However, profit earned from SNS may help to overcome this plight. In the future, we can foresee that we will access our SNS identities with less expenditure. There will be a great deal of money inserted to relevant technology to SNS. As the cost, or the marginal opportunity cost in economics, we pay for SNS declines, our willingness to “purchase” SNS soars. By affording customers cheaper means to access, companies can encourage users to share more information on their SNS sites. Companies can thus make higher profit. It is a profitable investment for companies. In fact, some enterprisers have predicted such future. The founder of XiaoMi (小米), one of the most promising cellphone maker in China, once said that cellphone itself is no longer the arena to fight.  “The real battlefield lies in the services and software behind the hardware.” (中天新聞. (2013). 10/20文茜的世界周報. Retrieved from http://www. Youtube.com/watch?v= Y3X Xhal50) The same idea can be adapted to SNS world. 3C products are not the protagonists but the useful tools to increase accessibility, to explore more possibility in business.

         Although we can’t really witness the future fully, it is obvious under the structure of outline above. We can conclude that SNS platforms such as Facebook will gradually melt into our culture, social circle and even individuality. Still, we can foresee SNS will be multifunctional, cybernetic and, for sure, increasingly influential.  

Reference

1.      Nicole B. Ellison, Cliff Lampe, Charles Steinfield. (2009). Social Network Sites and Society: Current Trends and Future Possibilities. ACM.

2.      John Breslin, Stefan Decker. (2007). The Future of Social Networks on the Internet.

3.      中天新聞. (2013). 文茜的世界周報 10/20. Retrieved from http://www.youtube.com/watch?v=_Y3X_XhaI50

Annotation 1 :Who Give Rise to Privacy Exposure on Social Net Platform? (Revised)

        As the co- founder, owner of the most influential, profitable social website, Facebook, in an interview with TechCrunch during 2010, Zuckerburg had revealed his thesis that “privacy is no longer a social norm.” His speech aroused lots of discussion from ordinary Facebook users to professors studying in mass media.

       Many may argue, or even criticize harshly, against Zuckerburg’s response. They may feel it is quite an offense toward human right when it comes to privacy issue. However, what I have discovered in it is the future trend of social web platforms.

     According to Zuckerburg, people have “really gotten comfortable not only sharing more information and different kinds.” Since the blog open the new era of internet services, which suggest that we can also demonstrate our own opinions and feelings without the suppression from mainstream media, social web platform has developed for more than ten years. In this ten- year evolution, more and more functions are added, such as picture sharing, outside- webpage links and so on. All these innovations share one common idea: open. Namely, all these efforts are to make us easier to upload our information and share it with friends in cyber world. Interestingly enough, although doubt and criticism, people tend to be elaborate to embrace these changes. Evidence shows how we love to demonstrate us on the internet: In 2007, take Taiwan as an example, Wretch blog on Yahoo welcomes its peak with approximately twenty million users. But for Facebook, which is much more bald and enlightened in information share, reach one billon in user account during 2013. What’s more, this number is still rising. It is obvious that getting our information, no matter it is pictures, personal profile or our posts, open and even wide- spread are the future trend in social web platform. As Zuckerburg had pointed, our norm in privacy and social interaction really becomes different overtime.

     In near future, perhaps merely in one or two years, it is inevitable that we have to face the cyber world with less restriction in information sharing. At that time, it is necessary that we shift our notion with the tide.

Reference:

 1.HuffPostTech. (2010). Facebook's Zuckerberg Says Privacy No Longer A 'Social Norm. HuffPostTech. Retrived from http://www.huffingtonpost.com/2010/01/11/facebooks-zuckerberg-the_n_417969.html

 

Annotation 2: How Our Notion toward Privacy Vary with Time? (Revised)

      The definition toward the word, privacy changes. In fact, not until late nineteen century did the term “privacy” enter ordinary people’s sight. Back to the Western world during renaissance or China governed by feudal empire, we’ve never heard of any protests against privacy leak. But there is an unchanged doctrine: we love spying on others secret.

       According to a great psychiatrist, Sigmund Freud, it is our nature to peep on others’ life. If we look back on our daily life, we can soon find examples in one man: It is never an offensive way to show our care and intimacy in regards with friends such as inquiring them” What do you have for your lunch?” ” Do you sleep tight last night?” “We all love to know how other mankind makes their living and interact with friends or lovers. This nature is aroused from our childhood, based on our deepest doubt about where we come from” stated firmly in Freud’s Psychoanalysis. Hence, it is much reasonable for us to understand why people took the novel, Dream of the Red Chamber, as the jewel in Chinese literature. For readers, especially in the past, this novel provides a precious way to bypass the fence built by the gap between poor and rich, allowing readers to appreciate the life in wealthy family and the forbidden romance between young couples. It is obvious that even back to the early age, far before the mature era of mass media, we still have managed to utilize every possible means, such as novels and our daily conversation, to satisfy our natural desire to peek at others’ private life.

More recently, the newspaper has served the function for our inborn eager to pry. In the very beginning, newspaper appears merely as a bulletin to share information. There is only several monotony news and comments on the paper. Reading a newspaper back then definitely has nothing to do with thrill and excitement. However, later in mid- nineteen century, smart businessmen started to seek out for a new and promising track to success by taking advantage of our nature. Since then, newspaper comes out from another way. Besides daily news, it also takes scandals of politicians, extramarital affairs of a distinguished actress, or even gossips in neighborhoods into its context. Eventually, this strategy turns out to be a great success. The selling record mushrooms from 432 pieces a day in 1808 to 1582 in 1833. (夢葳, 新浪傳媒. (2012). 解析1690- 2011 美國報業發展史) These gossips and thrillers really play an indispensable role in it.

Even more recently, many new technologies join our daily life, our tangle relation with peeping others remain, but the way to peep changes. Since blog and other social platforms, such as Facebook, are invented in late twenty century, it has opened a brand new era- It is the era for individualism. Instead of receiving information through mainstream media passively, on social networks we can now demonstrate ourselves in public and we enjoy it. By sharing details in our daily life, we act as the movie star in front of the spot light. In that way, we can thus gain responses and interact with our “audience.” It greatly comforts our anxiety to retrieve fame. On the other hand, by reading friends’ latest information, we not only instantly feel the strong intimacy connection in a relationship, but we also get our natural desire satisfied. In fact, in Freud’s Psychoanalysis, he also mentions that we all desperate to acquire peers’ trust, approval and accompany. Today, we can achieve this goal simply by sharing our private life with friends on these social platforms. For us, we not only receive others’ private information, but, we are much more willing to give out ours. Privacy is not a fragile antique which needs to be treated with carefulness, but a tool which can be utilized freely to broaden our social space and make us spiritual contented.

Generally speaking, from evidences above, we can come up with our conclusion: It is inevitable that human love to know more about others’ life, but the way to accomplish varies by the medium we use. Our notion toward privacy also evolves simultaneously. In late nineteen century, it may be unacceptable for a reporter to unveils the complicated relationship an actress holds in his report. But today, we are deliberately to spread our image or video on the web. In the future, the way we treat private information has its tendency to be more aggressive and less restricted. For will we face the world with less obstacle in private information share? It is already not the question for yes- or- no, but for when and how.

Reference:

1.      Bobbie Johnson. (2009). How Exactly is Facebook Making Money? The Guardian Retrieved from http://www.theguardian.com/technology/blog/2009/sep/16/facebook-money

2.      Mark Sullivan. (2010). How will Facebook Make Money? Pcworld Retrieved from http://www.pcworld.com/article/198815/ssss.html

3.      黃崢. (2008). 窺探隱私是天性. 人民網. Retrieved from http://health.people.com.cn/BIG5/14740/21471/6898544.html

4.      夢葳, 新浪傳媒. (2012). 解析1690- 2011 美國報業發展史 Retrieved from http://news.sina.com.cn/m/2012-02-22/095123972869.shtml

Annotation 3, Re-scanning the Privacy Issue in OSN Through Facebook's Structure

       On the basis it is our nature to pry over others’ private information, we can realize what Facebook policy on Facebook fits merely our preference. But to get to the bottom of this topic, we also need to Facebook business structure as well as the tight connection between these theories and reality.

        How can we get to the clear appearance of the Facebook? The answer come as economists always suggest: follow the money trim: Without a doubt, Facebook is the most influential, unbeatable and affluent player in the OSN (Online Social Network) world now. But what really makes Facebook stands out upon other competitors? The most two enchanting part of the Facebook are free and no advertisement (or more in detail, no “apparent” advertisement.) Almost all the functions on Facebook, including media uploading, accessories, but except promotion, charge users for no fee. Moreover, and also the most innovate part, once you log in your own page, you are free of the annoying propaganda, which is quite a bold design in cyber world. With no advertisements popping out for “surprise”, users tend to feel much more comfortable and confident. For many commentators, they regard these two rules as the genesis by Zuckerberg.

         After all, however, Facebook is not the charity. It is also a member in the competitive market. Under the rule of market, namely, we can’t enjoy harvest in vain. We have to pay something in return, which is the opportunity cost. Behind the user- oriented interface, in fact, Facebook tries their best to collect our personal data, then selling them to advertise company. Perhaps there is no other platform can collect such detailed, coherent and massive information of multitude as Facebook. From our daily status, personal profile and friends in Facebook and even manner of usage, Facebook can collect our preference, social network, characteristic and even more aggressive, where or when we get online. Such new method has it superiority than traditional way such as questionnaire conducted by telephone. By collecting in this relatively indirect, tender approach, responders (the users) are more delightfully to unveil their true taste, personality and needs. As a consequence, the effort is much more reliable and accurate, which is of crucial for marketing. It saves plenty of time and spending for company to introduce the adequate product for the market. Meanwhile, although it all takes place all behind the screen, such strategy brings countless profit for Facebook. Eventually, the consequence is profitable for all Facebook users, Facebook as well as sponsors.

         But how such “perfect” mode falls into the severe debate for privacy leak and even in charge of impairing human rights? In fact, the problem lies not in the subject matter but in Facebook’s manner to use it. In the paper Analyzing Facebook Privacy Setting: User Expectation V.S. Reality, the authors argue most of our settings betray our will. According to the research, there is only 37% privacy setting matching our expectation. Even after modifying the setting for the awareness of potential privacy problem, the rate merely rises to 39% ( Yabing Liu, Balachander Krishnamurthy, Krishna P. Gummadi. Allen Misslove. Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Page1, Abstract.) The huge gap gives rise to our agitation since people tend to fear for what is uncontrollable and unsighted. In fact, based on Facebook principle and policy, all the collected data is anonymous and collective. There won’t be data- collected action exclusively for any particular user. In the long run, we can realize what we really are nervous for is not data- collected action itself, but the coarse, rude way Facebook conducts in.

          Information- share online is already an established trend. In future, we will definitely share all kinds of information more massively and frequently. Data- collected from OSN will become more common in advertisement and marketing industry. Our expenditure on website will thus drop. It is unlikely for us to oppose this tendency since it do make our world better. However, one thing is for sure: Company, including Facebook, of course, should be more delicate and transparent in data collection. All in all, under no circumstance can users’ right be compromised.  

                                                                                            

Reference:

1. Yabing Liu, Balachander Krishnamurthy, Krishna P. Gummadi. Allen Misslove. (2009) Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Page1, Abstract

Reflection for Midterm Meeting

     Time flies, in a sudden shift, our project have reached half of the process. There are only two annotation left in our way. After the mid- term meeting with instructor, Professor M. Y. Liang. I have several reflections to what we have achieved and ideas to the future.

     To the presence, I think what our team should work on mostly is the authority of the data collected. It is a common issue among all the teams in our class. Most of the data we have quorate come from the blogs, Youtube, News websites or even TV program. They do provide us plenty of bold tracks in our research. But to make our thesis more concrete, persuasive and powerful, we should also take formal paper, such as international- recognized journal, as our information source. After all, we all need strong certificates to support our points. Besides, in information source, we should avoid monotony. Namely, we can derive our words from both foreign and native sources and make more comparison between them. Since everything in the world speaks dialectically, from different approach we may find much different answers. As a result, multiple resources and comparison spare us from being criticized for dogmatism.

      Moreover, we should also observe the form strictly. As a proverb goes, the key to success lies in detail. Apart from our material, we should also organize them in caution. Under no circumstance can we overlook the importance of APA code, quotation form and so on. One slight error may boil all our work. For example, no one wants to fall into the abyss of plagiarism just because of the neglecting the place for citation.    

       In future work, on the aspect of form, I want move to two goals. First of all, I will strictly obey the form of APA and all the rules for citation. It is basic but of crucial step for my work. There is no room for compromise. Plus, I will find more concrete and persuasive information sources. I do need all these academic data, surveys and paper as a backbone to my innovative and aggressive thesis (to suggest the privacy notion will change over time, and it is our nature results in privacy leak but not proposal intention driven by commercial benefit really take a lot of courage as well as evidence! )

      For the future path, I have another two destination to reach. To begin with, I want to explain how Facebook function on the thesis in annotation one and two (we love privacy leak. It is our nature to peep over others’ private information. What Facebook has done just to meet our desire.) Hence, it will be much clearer for my viewers to get the gist how my thesis share the close relation with Facebook tightly in reality. Furthermore, I want to make a short peep on how it may be for the SNS (Social Networks Sites) in our near future on my last annotation. I hope my paper can provide a vision for all my readers, to let them get to the bottom of the privacy issue on Facebook or other SNS network. Then people can consequently see the full picture of our SNS work, not only for all the pros and cons in the past and the presence, but also the future.

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 [葉鎧維1]

My Comment toward My First Presentation

       After watching the clip of my first presentation, I conclude my speech. There are both pros and cons.
       For the optimistic part, it is cheerful that my stage manner really makes perfect. There is no obvious symptom for the stage- fright, such as holding hands anxiously or  gazing merely on the floor. In most of time , I can really  find confident on the stage, demonstrating my thesis clearly. Even though confronting errors, I can still fix the problem then bypass them smoothly. Perhaps I should contribute my well- done stage manner to the one- year training in English Department, NCU.
     However, evidently, I should also conquer some of the drawbacks in my presentation. After viewing the full video, I found my ability in composing words on stage still much in desire. Namely, I'm not extemporaneous enough. There is lots of redundant  phrase in my speech. Meanwhile, the words I selected are often monotonous and shallow.  All these problem have greatly compromised my good acquaintance in stage manner.
       Hence for my next presentation, what I really should take to my priority are to form an exact script and to practice more. I believe for the next time, I will do a better job.

Transcription for My First Presentation

(In very beginning)

Hello, everyone, I am Kevin. Today, we are going to discuss the privacy issue on Facebook.

(Alice Presentation)

And for me. Well, in some degree I really approve some of Alice’s points. For example, Facebook really should take responsibility for the, to our private privacy. For example they should protect our user ID, IP address and something like that. But in some degree I think (that) the privacy issue on Facebook is not exactly as what Alice said. And … here are some examples I found on books and Internet. For example, actually all of us love to … spy on others’ privacy. For example, in our conversation, will you ask your friends, what do eat today, will you? And will you ask your friend, for example, do you sleep well yesterday? Or how’s your homework. How’s your homework, right? (Response from audience) Yeah, actually our nature really, yep. We love to know others. And there is a concrete, uh, example built by Freud(佛洛伊德). He says, well, own to know how others make their living. It is a… a desire from our childhood. Because in our childhood, we all want to know where do we come from. And then, we can know in ancient China, the. We can know how the novel, Dream of the Red Chamber,(紅樓夢) to be the jewel in the literature. It provides readers, uh… , a precious way to bypass the wall built by the reality of poor and wealthy. It provides us a way to know the wealthy family, the maybe the most wealthy family at that time, to make their living. (And) How the forbidden love begins.

And then we can still see another evident example in nineteen century, U… United States of America. It is about the newspaper industry. Uh… When the newspaper was invented in. It just like a bulletin, only to provide news, monotonous news or several comments about it (them). But… our… smart business men found another way to make it as a, to …., to make a bigger (better) profit. They introduce a lot of street thrillers and gossips. And in some degree just like the, to pipe others’ privacy. And there is an, uh, obvious data to prove this really make success. In 1808, it only sells 432 newspaper a month. But after businessmen added all these methods into ne… newspaper industry, it begin to sell 1582 newspaper a month. It is a great deve… evolution.

 And then, our notion toward privacy evolves again. In later twenty century, uh, when the blogging (blog) invented, it open a new era for individualism. What is the individualism here means? It means that we no longer have to passively receive the information from outside. But today, we can demonstrate ourselves. So, everyone has a Facebook in this class room, right? Would you like to let your post gain a lot of Like. 就是得到很多的讚. Please raise your hand if you like it. Yeah, ok, we all like right? And… would you love to your picture you upload to the Facebook to get a lot of uh… attention? Right? (Response from audience) Everyone likes it, right? So in this one we found out that. Well, everyone loves to be… (pause). To be watched (said the teacher)? Yeah, to be watched. So, as you can see, we love to share out our private information to get trust, to get response from our friends. It also prove a psychiatrist (psychology) theory.

And so I think the privacy issue on Facebook is not the problem that, uh, come out from the, this is, this is, uh… and or a some, uh… Well, I want to say, it is only privacy problem as she’ve (has) talked about. Facebook has been built for just what we want. We want to let everybody look at us. So in this privacy issue. And so I think in the near future, our… there will be less obstruction about the information share. So our privacy notion has to change. That’s my presentation. Thank you.

Annotation 2 : How Our Notion toward Privacy Vary with Time?

       As the gist I pointed out on last annotation: our notion toward privacy keeps varying. In fact, not until late nineteen century did the term “privacy” enter ordinary people’s sight. Back to the Western world during renaissance or China governed by feudal empire, we’ve never heard of protest against privacy leak. But the one unchanged doctrine is that: we love spying on others secret.

       According to a great psychiatrist, Sigmund Freud, it is our nature to peep on others’ life. If we look back on our daily life, we can soon approve his thesis in one man: It is never an offensive way to show our care and intimacy in regards with friends such as inquiring them” What do you have for your lunch?” ” Do you sleep tight last night?” “We all love to know how other mankind makes their living and interacts with friends or lovers. This nature is aroused from our childhood, based on our deepest doubt about where we come from” stated firmly in Freud’s Psychoanalysis. Hence, it is much reasonable for us to understand why people took the novel, Dream of the Red Chamber, as the jewel in Chinese literature. For readers, especially in the past, this novel provides a precious way to bypass the fence built by the gap between poor and rich, allowing readers to appreciate the life in wealthy family and the forbidden romance between young couples. It is obvious that even back to the early age, far before the mature era of mass media, we still have managed to utilize every possible means, such as novels and our daily conversation, to satisfy our natural desire to peek at others’ private life.

Moreover, in more recent age, there is another evident example to proof our inborn eager to pry for others’ private life: the newspaper. In the beginning, newspaper serves merely as a bulletin to share information. There is only several monotony news and comments appear on the paper. Reading a newspaper back then definitely has nothing to do with thrill and excitement. However, later in mid nineteen century, smart businessmen seek out a new and promising track to success by taking advantage of our nature. Since then, newspaper comes out from another way. Besides daily news, it also takes scandals of politicians, extramarital affairs of a distinguished actress, or even gossips in neighborhoods into its context. Eventually, this strategy turns out to be a great success. The selling record mushrooms from 432 pieces a day in 1808 to 1582 in 1833. These gossips and thrillers really play an indispensable role in it.

 With the time change, many new technologies join our daily life, our tangle relation with peeping others remain, but the way to peep changes. Since blog and other social platforms, such as Facebook, are invented in late twenty century, it has opened a brand new era- It is the era for individualism. Instead of receive information through mainstream media passively, with blog we can now demonstrate ourselves in public and we enjoy it. By sharing details in our daily life, we act as the movie star in front of the spot light. In that way, we can thus gain responses and interact with our “audience.” On the other hand, by reading friends’ latest information, we not only instantly feel the strong intimacy in relationship, but we also get our natural desire satisfied. In fact, in Freud’s Psychoanalysis, he also mentions that we all desperate to acquire peers’ trust, approval and accompany. Today, we can achieve this goal simply by sharing our private life with friends on these social platforms. For us, we not only receive others’ private information, furthermore, we are much more willing to give out ours. Privacy is not a fragile antique which needs to be treated with carefulness, but a tool which can be utilized freely to broaden our social space and make us spiritual contented.

Generally speaking, from evidence above, we can come up with our conclusion: It is inevitable that human love to know more about others’ life, but the way to accomplish vary by the medium we use. Our notion toward privacy also evolves simultaneously. In late nineteen century, it may be unacceptable for a reporter unveils the complicated relationship an actress holds in his report. But today, we are deliberately to spread our image or video on the web. In the future, the way we treat private information has its tendency to be more aggressive and less restricted. For will we face the world with less obstacle in private information share? It is already not the question for yes- or- no, but for when and how.

Sources:

Bobbie Johnson. (2009). How Exactly is Facebook Making Money. Retrieved from http://www.theguardian.com/technology/blog/2009/sep/16/facebook-money. The Guradian

 Mark Sullivan. (2010). How Will Facebook Make Money. Retrieved from http://www.pcworld.com/article/198815/ssss.html. PcWorld

黃崢. (2008) 窺探隱私是天性. Retrieved from http://health.people.com.cn/BIG5/14740/21471/6898544.html . 人民網

新浪傳媒. (2012). 解析1690年-2011年美国报业发展史.retrieved from http://news.sina.com.cn/m/2012-02-22/095123972869.shtml. 新浪網

Who Give Rise to Privacy Exposure on Social Net Platform?

       As the co- founder, owner of the most influential, profitable social website, Facebook, in an interview with TechCrunch during 2010, Zuckerburg had revealed his thesis that “privacy is no longer a social norm.” His speech aroused lots of discussion from ordinary Facebook users to professors studying in mass media.

       For many may argue, or even criticize harshly, against Zuckerburg’s response. They may feel it is quite an offense toward human right when it comes to privacy issue. However, what I have discovered is the future trend of social web platforms.

     According to Zuckerburg, people have “really gotten comfortable not only sharing more information and different kinds.” Since the blog open the new era of internet service, which suggest that we can also demonstrate our own opinions and feeling without the suppression from mainstream media, social web platform has developed for more than ten years. In the ten- year evolution, more and more functions are added, such as picture sharing, outside- webpage link… etc. All these innovations share one common idea: open. Namely, all these efforts are to make us easier to upload our information and share them with friends in cyber world. Interestingly enough, although doubt and criticism, people tend to be elaborate to embrace these change. Evidence shows how we love to demonstrate us on the internet: In 2007, take Taiwan as an example, Wretch blog on Yahoo welcome its peak with approximately twenty million users. But for Facebook, which is much more bald and enlightened in information share, reach one billon in user account during 2013. What’s more, this number is still rising. It is obvious that getting our information, no matter it is pictures, personal profile or our posts, open and even wide- spread is the future trend in social web platform. As Zuckerburg had pointed, our norm in privacy and social interaction is gradually vary.

     In near future, perhaps merely in one or two years, it is inevitable that we have to face the cyber world with less restriction in information share. At that time, it is necessary that we shift our notion with the tide.

 Sources:

1.HuffPostTech. (2010). Facebook's Zuckerberg Says Privacy No Longer A 'Social Norm. HuffPostTech

http://www.huffingtonpost.com/2010/01/11/facebooks-zuckerberg-the_n_417969.html

Enemy or Friend? What is the Tide between Us and Social Network

           With the rapid growth in Internet technology, our social network has also developed into cyber world. Today for teenagers and university students, it is common that everyone has their own Facebook, Twitter, Weibo or Google plus. With a simple click in, people can share their daily life, pictures, feeling and videos on these web platforms with friends promptly. Same as the slogan posted on Facebook homepage, net do tide people closer. Just as the reveal of cellphone in twenty- first century and the popularization of personal computer during late ninety in twenty century, these social web platform dooms to become an indispensable part in our daily life. How we interact with people changes forever.

         Different from traditional social interaction, which has to be in person, on the internet, there is no obvious “distance” between people and people. Moreover, information, such as personal profile, images or online post, can be easily shared. It is a cheerful opportunity for us to demonstrate our story with others. Via social web platforms, we can share our latest film about the triumph in hot dancing contest or our excitement in our brand new motorbike in out photos. Besides, we can easily unveil our comments and ideas and interact with people. Generally speaking, the rapid progress in social web platforms functions as a kind of propaganda served merely for us, enabling us to create our own personal impression free.

         The good part of it is that people are now much easier than before to connect with others and to build personal impression by hands, while the bad news is that the more frequent we interact with others, the more likely we confront conflict, especially privacy issues. For example, once we post our ideas on our web pages, it is likely everyone can see it and leave comment on it. What’s worse, it is almost impossible we remove our post, pictures, personal profiles and videos completely after we’ve upload them. In other words, there is no absolute secret on the internet. This problem has troubled many net users. Thus, many people regard these internet platforms should take the responsibility for the privacy leak. However, I stand opposite to such an idea.

        If we look back on the root of these privacy issues, we may find the most problems is not website itself but ourselves. It is us that decide the setting of our Facebook. It is us that pose pictures, articles or videos which may arouse troubles in our pages. Before we sign in our net pages, we should be well aware of all these specialties in cyber world and make out our words with caution. Moreover, we should hold our tongue with caution. It is not merely about internet use, but also the common value we should always observe in everyday life. Only by such way we can be forever saved from privacy problem.

        In fact, social platform on the internet is more like a social media rather than a personal diary. We should take advantage on the benefit from Internet such as open, cheap and accessible.