首次發汽車文哈哈，之後這個小站就會變成我的試車心得網站囉

這次真的很特別，難得可以對這台Fiesta1.0T進行了深度評測，最後還車時也都難以自拔想把它給開回家，不消多說，我認為Fiesta是當今台灣可以買到最超值的小鋼砲

What I Like:
1.馬丁大嘴，配上2015批次的全白車身或淺藍色真的透露出一股殺氣，駕駛做布局也專為駕駛人訂做，可以馬上進入戰鬥態勢

Fiesta雖小~但開起來不輸大哥Focus

2.六氣囊+ESP，這在台灣太難得了，必須表揚一下

3.最大亮點:1.0T+Powershift六速雙離合，這套國際得獎的組合果然名不虛傳!雖然不若2.0T一般暴力的爆發力，但是1300多轉即有的最大17.0kgm的最大扭力仍然可以在應付日常高速超車以外給予駕駛人極大的駕駛樂趣，動力源源不絕直上140、150都不是問題(安全場合測得，請勿模仿)。至於大家關心的油耗，以當天的開法，15.0的平均油耗實不算高，可說此車宜室宜家，動力在激情與實用之間恰到好處!

4.車艙氛圍燈夜間效果不錯

真的很難想像這麼小一輛車也有氛圍燈

What I Don't Like:
1.痾正是這顆PS變速箱，即使在Fiesta上性能超群，但該變速箱經常因質量問題被用戶投訴，當天也發生過怠速時空檔因變速箱造成車輛抖動
2.被動安全配備不錯，但主動安全有待加強，與日系車一樣，該車以保麗龍取代了後防撞樑

是優點也是缺點:Powershift變速箱

Performance Data:
1.0T 125ps/ 170kgm(1300- 4500 rpm)
6 speeds Powershift
AVG fuel consumption: 15.0 km/L

最後附上Fiesta大圖:

                                      

音響效果也不錯的

短小精悍的屁股

這角度看馬丁臉真的很殺

順便也介紹幾個新竹景點:

原來市中心也可以有這樣休閒卻又充滿人文氣息的地方--- 新竹市運動公園

客家風味之梅乾菜滷肉飯

竹東 客家風味豬腳好吃!

感謝六和福特汽車

The Privacy and Facebook

Kai- Wei Yeh

National Central University

Abstract

Today, Facebook is part of our life. We interconnect with Facebook closely. It builds up our entertainment in casual and even our social network. Every day we share millions information on it with our friends. However, as we grow more dependent on Facebook, the new issue emerges: the privacy. Awareness toward privacy comes into bud in recent years. People begin to worry how will companies such as Facebook utilize users’ mass, private information. However, until now, most of the comments and news reports criticize Facebook with one man. This give rise to our question: should Facebook takes all the full responsibility for the privacy?

                Our paper here aim to discuss the privacy issue in SNS (Social Network Sites). We use Facebook as our main example. Here, we start from our definations toward the term, privacy. Then, we want to clarify how exactly privacy functions in the SNS industry as well as the relation between users and the SNS companies. Eventually, we want to come up with vision accompanied by suggestion toward nowadays SNS industry.

Key words: Commerce, Individuality, Privacy, SNS (Social Network Sites)

Defination: How We Really Look at the Term, “Privacy”?

The Fact Behind the Criticism

As the co- founder, owner of the most influential, profitable social website, Facebook, in an interview with TechCrunch during 2010, Zuckerburg had revealed his thesis that “privacy is no longer a social norm.” His speech aroused lots of discussion from ordinary Facebook users to professors studying in mass media.

       Many may argue, or even criticize harshly, against Zuckerburg’s response. They may feel it is quite an offense toward human right when it comes to privacy issue. However, what I have discovered in it is the future trend of social web platforms.

       Do we really cherish our “privacy”? Do we really want to lock up all the private information from even our friends? I’m afraid the answer is “ not really.”

     According to Zuckerburg, people have “really gotten comfortable not only sharing more information and different kinds.” Since the blog open the new era of internet services, which suggest that we can also demonstrate our own opinions and feelings without the suppression from mainstream media, social web platform has developed for more than ten years. In this ten- year evolution, more and more functions are added, such as picture sharing, outside- webpage links and so on. All these innovations share one common idea: open. Namely, all these efforts are to make us easier to upload our information and share it with friends in cyber world.

The Real Case in Taiwanese Blog Market

Interestingly enough, although doubt and criticism, people tend to be elaborate to embrace these changes. Evidence shows how we love to demonstrate us on the internet: In 2007, take Taiwan as an example, Wretch blog on Yahoo welcomes its peak with approximately twenty million users. But for Facebook, which is much more bald and enlightened in information share, reach one billon in user account during 2013. What’s more, this number is still rising. It is obvious that getting our information, no matter it is pictures, personal profile or our posts, open and even wide- spread are the future trend in social web platform. As Zuckerburg had pointed, our norm in privacy and social interaction really becomes different overtime. To put even more aggresively, we somehow eager to peep and be peeped when it comes to the privacy issue.

Individuality: What Satisfaction do we get from Privacy

Psycological Satisfaction:

    According to a great psychiatrist, Sigmund Freud, it is our nature to peep on others’ life. If we look back on our daily life, we can soon find examples in one man: It is never an offensive way to show our care and intimacy in regards with friends such as inquiring them” What do you have for your lunch?” ” Do you sleep tight last night?” “We all love to know how other mankind makes their living and interact with friends or lovers. This nature is aroused from our childhood, based on our deepest doubt about where we come from” stated firmly in Freud’s Psychoanalysis. Hence, it is much reasonable for us to understand why people took the novel, Dream of the Red Chamber, as the jewel in Chinese literature. For readers, especially in the past, this novel provides a precious way to bypass the fence built by the gap between poor and rich, allowing readers to appreciate the life in wealthy family and the forbidden romance between young couples. It is obvious that even back to the early age, far before the mature era of mass media, we still have managed to utilize every possible means, such as novels and our daily conversation, to satisfy our natural desire to peek at others’ private life.

Real Case of Our Desperation to Pry:

More recently, the newspaper has served the function for our inborn eager to pry. In the very beginning, newspaper appears merely as a bulletin to share information. There is only several monotony news and comments on the paper. Reading a newspaper back then definitely has nothing to do with thrill and excitement. However, later in mid- nineteen century, smart businessmen started to seek out for a new and promising track to success by taking advantage of our nature. Since then, newspaper comes out from another way. Besides daily news, it also takes scandals of politicians, extramarital affairs of a distinguished actress, or even gossips in neighborhoods into its context. Eventually, this strategy turns out to be a great success. The selling record mushrooms from 432 pieces a day in 1808 to 1582 in 1833. (夢葳, 新浪傳媒. (2012). 解析1690- 2011 美國報業發展史) These gossips and thrillers really play an indispensable role in it.

The Satisfaction in Real Social Interaction

Even more recently, many new technologies join our daily life, our tangle relation with peeping others remain, but the way to peep changes. Since blog and other social platforms, such as Facebook, are invented in late twenty century, it has opened a brand new era- It is the era for individualism. Instead of receiving information through mainstream media passively, on social networks we can now demonstrate ourselves in public and we enjoy it. By sharing details in our daily life, we act as the movie star in front of the spot light. In that way, we can thus gain responses and interact with our “audience.” It greatly comforts our anxiety to retrieve fame. On the other hand, by reading friends’ latest information, we not only instantly feel the strong intimacy connection in a relationship, but we also get our natural desire satisfied. In fact, in Freud’s Psychoanalysis, he also mentions that we all desperate to acquire peers’ trust, approval and accompany. Today, we can achieve this goal simply by sharing our private life with friends on these social platforms. For us, we not only receive others’ private information, but, we are much more willing to give out ours. Privacy is not a fragile antique which needs to be treated with carefulness, but a tool which can be utilized freely to broaden our social space and make us spiritual contented.

How Indiviuality Influence Facebook?

Generally speaking, from evidences above, we can come up with our conclusion: It is inevitable that human love to know more about others’ life, but the way to accomplish varies by the medium we use. Our notion toward privacy also evolves simultaneously. In late nineteen century, it may be unacceptable for a reporter to unveils the complicated relationship an actress holds in his report. But today, we are deliberately to spread our image or video on the web. In the future, the way we treat private information has its tendency to be more aggressive and less restricted. For will we face the world with less obstacle in private information share? It is already not the question for yes- or- no, but for when and how.

CommerceLThe Commercial Value of Privacy in SNS Industry

How Facebook runs its Business?

How can we get to the clear appearance of the Facebook? The answer come as economists always suggest: follow the money trim: Without a doubt, Facebook is the most influential, unbeatable and affluent player in the SNS (Social Network Sites) world now. But what really makes Facebook stands out upon other competitors? The answer comes from the users’ trust toward Facebook? For how Facebook gain users’ trust? The most two enchanting parts of the Facebook, charege- free and no overt advertisement, are the answer: Almost all the functions on Facebook, including media uploading, accessories. Moreover, and also the most innovate part, once you log in your own page, you are free of the annoying propaganda, which is quite a bold design in cyber world. With no advertisements popping out for “surprise”, users tend to feel much more comfortable and confident in their own cybernetic space. For many commentators, they regard these two rules as the genesis by Zuckerberg.

How Facebook Gain Profits?

After all, however, Facebook is not the charity. It is also a member in the competitive market. Under the rule of market, namely, we can’t enjoy harvest in vain. We have to pay something in return, which is the opportunity cost. Behind the user- oriented interface, in fact, Facebook tries their best to collect our personal data, then selling them to advertise company. Perhaps there is no other platform can collect such detailed, coherent and massive information of multitude as Facebook. From our daily status, personal profiles and friends in Facebook and even manner of usage, Facebook can collect our preferences, social networks, characteristics and even more aggressive, where or when we get online. Such new method has it superiority than traditional way such as questionnaire conducted by telephone. By collecting in this relatively indirect, tender approach, responders (the users) are more delightfully to unveil their true tastes, personalities and needs. As a consequence, the effort is much more reliable and accurate, which is of crucial for marketing. It saves plenty of time and spending for company to introduce the adequate product for the market. Meanwhile, although it all takes place all behind the screen, such strategy brings countless profit for Facebook. Eventually, the consequence is profitable for all Facebook users, Facebook as well as sponsors.

Why the Privacy Problem Abrupts?

         But how does such a “perfect” mode fall into the severe debate for the privacy leak and even in charge of impairing human rights? In fact, the problem lies not in the subject matter but in Facebook’s manner to use it. In the paper Analyzing Facebook Privacy Setting: User Expectation V.S. Reality, the authors argue that most of our settings betray our wills. According to the research, there is only 37% privacy setting matching our expectation. Even after modifying the setting for the awareness of potential privacy problem, the rate merely rises to 39% ( Yabing Liu. Krishna P. Gummadi. Balachander Krishnamurthy, Allen Misslove. Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Page1, Abstract.) The huge gap gives rise to our agitation since people tend to fear for what is uncontrollable and unsighted. Moreover, the definition of privacy is not concrete. It varies from person to person, from incident to incident. Everyone all has his taboo accompanied with the information he wants to share. This specialty will also enhance the users’ anxiety due to the gap. So far, however, based on Facebook principle and policy, all the collected data is anonymous and collective. There won’t be data- collected action exclusively for any particular user. In the long run, we can realize what we really are nervous for is not data- collected action itself, but the coarse, rude way Facebook conducts it.

Chart 3.1. The Yellow part represent the inappropriate setting as 61%. While the grey for the appropriate seeting, as merely 39%.

The Vision for SNS

The Possible Future Development:

There are two absolute destination for the SNS future: less barrier in information share and more accessible to our SNS platforms with lower cost. However, they all relates to our privacy notion. Our privacy notion plays a crucial part in the SNS development. It is hybrid. Namely, it provides both incentive for further developing and the power which also support the developing actions. Privacy interconnects with the two visions, less barrier and accessibility, tightly. In the future, how we modify our privacy notion determines the further SNS development.

Diagram 4.1. The structure for Facebook future development.

The Incentive:

For Incentive aspect, on the left hand, as we exchange our information with less obstacles, there are more room for business. The success in marketing strategies and advertisement industries have already proved that personal information, ranging from personal profiles, social networks to all kinds of media, is the goldmine for the cyber generation. In the near future, companies will encourage their users to share more information on the SNS platforms. Meanwhile, barriers, such as the misconception resulted from the limitation of typed words and stiff pictures, during information share will become one annoying cost which needs to be annihilated. Consequently, more services and devices will be soon available with an eye to eliminate such cost during the share. Or even to put it more aggressive, the SNS service may no longer functions in only one genre. Future SNS may also contend substantial contact, such as touch and smell. Less barrier in information share not only satisfy the customers’ aspiration in their subtext (to “pry” and be “pried” by friends). The privacy represents a prominent and profitable vision for businessmen.

The Support:

       Moreover in support aspect, on the right hand, with more profit generated through the less barrier, the cost we take during surfing on SNS platforms drops. Today, we usually access our SNS identities through cellphones, pads and personal computer. We also have to pay for our internet use. These expenditures more or less limit our usage on SNS. However, profit earned from SNS may help to overcome this plight. In the future, we can foresee that we will access our SNS identities with less expenditure. There will be a great deal of money inserted to relevant technology to SNS. As the cost, or the marginal opportunity cost in economics, we pay for SNS declines, our willingness to “purchase” SNS soars. By affording customers cheaper means to access, companies can encourage users to share more information on their SNS sites. Companies can thus make higher profit. It is a profitable investment for companies. In fact, some enterprisers have predicted such future. The founder of XiaoMi (小米), one of the most promising cellphone maker in China, once said that cellphone itself is no longer the arena to fight. “The real battlefield lies in the services and software behind the hardware.” ( Cti TV. (2013). 10/20文茜的世界周報. Retrieved from http://www. Youtube.com/watch?v= Y3X Xhal50) The same idea can be adapted to SNS world. 3C products are not the protagonists but the useful tools to increase the accessibility and to explore more possibility in business.

The Flaws Which need to be overcomed:

To accomplish these two goals, SNS will also care more about users’ need. Each users has its own defination toward privacy. SNS companies will try to cater users’ need for setting. Namely, users in the future can manage their sites more effectively. After all, SNS grows on the trust of their customers. They can’t afford the price of the accusation: the betrayer.

Conclusion

    Privacy, with a doubt, will be the crcial part in Facebook as well as other SNS companies. Just as the petrol to machines, privacy will inevitiblily serve as the indespensible part for cybernectic generation.

    For individuality, the share of privacy on Facebook does satify our innate, subtexial desires. We can derive care, connection and prestige from private information share. However, we all have diverged value toward our privacy, which is also the part this paper doesn’t fully cover.

    For SNS company such as Facebook, privacy is the goldmine for cybernectic generation. They can sell our privacy data collected throgh SNS sites to the marketing or advertisement companies. Then, these advertisment or marketing companies can map up more accuarate and effective market stratgies. It is a profitible and promising business. Thus, Facebook accompanied with other SNS will definitely move toward more open side. However, Facebook also should be well aware of users’ feel. They should devlop more exclusive interfaces and settings for customers. Otherwise, multitudes’ confussion may give rise to anger, which will turm out to be a destructive danger for Facebook.

   Although we can’t really witness the future fully we can conclude that SNS platforms such as Facebook will gradually melt into our culture, social circle and even individuality. Still, we can foresee SNS will be multifunctional, cybernetic and, for sure, increasingly influential.

Reference

1.          Bobbie Johnson. (2009). How Exactly is Facebook Making Money? The Guardian Retrieved from http://www.theguardian.com/technology/blog/2009/sep/16/facebook-money

2.          Cti TV. (2013). 文茜的世界周報 10/20. Retrieved from http://www.youtube.com/watch?v=_Y3X_XhaI50

3.          John Breslin, Stefan Decker. (2007). The Future of Social Networks on the Internet.

4.          HuffPostTech. (2010). Facebook's Zuckerberg Says Privacy No Longer A 'Social Norm. HuffPostTech

5.          Nicole B. Ellison, Cliff Lampe, Charles Steinfield. (2009). Social Network Sites and Society: Current Trends and Future Possibilities. ACM.

6.          Mark Sullivan. (2010). How will Facebook Make Money? Pcworld Retrieved from http://www.pcworld.com/article/198815/ssss.html

7.          Yabing Liu, Balachander Krishnamurthy, Krishna P. Gummadi. Allen Misslove. (2009)Analyzing Facebook Privacy Setting: User Expectation V.S. Reality.

8.          黃崢. (2008). 窺探隱私是天性. 人民網. Retrieved from http://health.people.com.cn/BIG5/14740/21471/6898544.html

9.          夢葳, Xin Lang Media. (2012). 解析1690- 2011 美國報業發展史 Retrieved from http://news.sina.com.cn/m/2012-02-22/095123972869.shtml

Final Transcription

Final Transcription 2014/1/9   Alice=A Kevin=K

A: Hello everyone. Thank you for your patience and we are the last group. And our topic today is “Should Facebook take full responsibility for the privacy?” And I am Alice.

K: I am Kevin

K: Well, for our presentation, let’s start a game with a sort drama.

A: And our drama topic is “do you want to be tagged in Facebook?

A: Okay, I want to tell you a secret, that… I am going to see some, someone tomorrow. And he is this handsome guy. And we have been chatted for about two months. So I am going to see him. So do you think I should check his Facebook profile and these photos? Do you think? (Yes) I also think so.

A: oh! I don’t know what this is going to tell. Is it… the french fries is tasty, or the French fries is sexy? I don’t know… (laughter) okay. 

A: Oh! Maybe I just… need to think twice, or…something. Uhm… I am so disappointed. And…

K: and then is tomorrow. I am here to meet my internet friend. Oh! It’s Alice. Um…Alice, for a long time I want to tell you a secret. Actually, I have a crush on you for a long time. Can you become my girlfriend?

A: Sorry Kevin. You know I see your photos on Facebook, and I think we… um we just need to be friends.

K: OH, oh my god! Well, I think I have to rescan the relationship between our privacy and Facebook. And that’s what we are going to talk about today.

A: Yes!

K: Ok, for our context, we will devided into a four aspect. The first part is the term. We are going to redefine the term, how do we really think about privacy. And here’s the two side. One is the positive approve side about… we will talk…we will use an interview with Zuckerburg. And actually there should be a z-u-c. ya! Um…and then we will also include so negative opposition toward the founder of Facebook, Zuckerburg.

A: the second part we are going to talk about is, how privacy influence and interact with individuality. So we are going to argue at two different sides. Kevin will talk about the individuality is based on self- satisfaction. And for me, I think, privacy is… the leaking privacy can actually harm us.

K: And for our four aspect, we are going to talk about how commerce work with the privacy on Facebook. For me, I am going to talk about the commercial value of privacy collection, and Alice will fight against it. It will… she will talk about how Facebook might misuses our privacy during collection.

A: And the last part we are going to discuss the future of privacy… of privacy on Facebook. For me, I think Facebook should offer more optional settings. And for Kevin, he thinks Facebook will become more and more open. 

K: Ok, here is our first aspect. Definition, the term privacy. How we really regard the term, privacy. Um…let’s take a look at the interview in 2010. The Zuckerburg, the Zuckerburg, the founder of Facebook once said: “privacy is no longer a social norm.” so I would like to ask all of you, do you really approve his idea. If you approve, please raise your hand.

A: do you think use…

K: what do you say… what do you say the sentence is right for us?

Emma: um I think you should… you should talk the social… what is the definition about the social norm.

K: um… because um, during the interview. Sorry for we can’t find the video clip. We don’t know why, it doesn’t exit on Youtobe. In fact, the Zuckerburg during the interview because the internet(?) ask him that for many they argue, say that the Facebook harm the users’ privacy. So here is his comment. He thinks was no longer a social norm and what he do is just a… walk with a tide. Um,,, what are norm may evolve into.. ok? Um… perhaps we should move on. Um… I think is the chair broken. Ok, now come back. So I think maybe we should just start with our presentatation first and after our presentation we can ask for your opinions. OK, get back to it. And what Zuckerburg has said soon arouse a lot of discussion on he social media and also on the Internet. For some of the people, just like me, we stand for positive approval. We do think privacy norms do change. For today’s norm do not fit tomorrow’s definition. For example, at about 70 years ago we can’t accept bigini as a way to show women’s figure. And here’s another real place in blog market in Taiwan. In about 6 or 7 years ago, wretch cc blog, 無名小站, used to be a very popular site for youngster. In 2007, user’s account on the wretch blog has reach its summit to 20 million. And here it is. 20 million. However the stiff monotonous platform and the function can not really satisfy our users. And here is the snapshot of the 無名interface. As you can see, the setup is very stiff and for the information share is not very directly. And it’s full of propaganda there. After Facebook, we feature both an innovative and information share as well as the online direction, people use Facebook instead. And there is a data shows that according to the static shows that in 2013, just one year ago, and Facebook has more than one billion users, and the record is still rising. It’s more than 10 times of the Yahoo blog. And unfortunately, in fact, wretch blog has just ended its business in just two weeks ago, because it can’t meet the privacy norms change, and what customers really want.

A: ok, and for me, as Kevin what Zuckerburg just said, I hold an opposition opinion for two points. And the privacy norm is like how people consider privacy nowadays. So my first point is “privacy norm doesn’t change” Sorry Kevin.

K: Oh that’s fine

A: and I want to especially points out young people because young people is the main customers for Facebook. The misunderstanding of young person because the sharing of them doesn’t mean they do not care about privacy. And in fact, they actually think they try to share themselves on the Internet because they think they could have their own space without disturbance. Especially the teenagers, they don’t have the secure of privacy due to their parents. And Facebook offer this kind of illusions. So we really misunderstanding these young people. So it’s like this picture. The young people they really need help and they are desperately need for privacy. And we just give them the soap, right? Um do you need soap? No I want help.

And my second point is when Facebook decides to expose more privacy to the public, and they still try to find excuse. It’s like they are betraying their user’s trust. And the evidence is the recent launch of the controversial advertising system. This system is about the advertisers to track Facebook users in order to search and collect the potential buyers.

A: ok, our, our next topic talks about the relationship between the individuality and privacy.

A: So privacy is like two side of one coin. And it has a positive side of satisfaction and negative side with leaking. Here I want to introduce you how privacy may interfere our individuality. And actually on Facebook, privacy is more severe than you think. And to point out this subtitle, I especially want to tell people that think if you think, if you think one shouldn’t put information on Facebook if they do care about privacy, right? Some people may think this. So here I want to show you an experiment. And you can explain that you can actually expose you privacy ever since you have a Facebook account. (video)

A: yes, and here, this is an experiment from professor. And it shows that strangers can actually use some technology to… to collect your personal photos and even get to your personal ID.

A: So…so this is how leaking privacy may harm us. And as a result, I think Facebook may… sometimes Facebook may make us become more open-minded and share… share with our life. But I want to say that open and transparent doesn’t mean you have to be naked to the public. And I believe each person will want some… will want privacy in some degrees. So to end my point, I want to say that less privacy is equals to less freedom.

K: However…oops sorry. However sharing privacy is based on our satisfaction. For example the psychology satisfaction. We somehow get desire to pry and be pride in privacy. Why? And here is the Freud explanation. Freud said: “it is our nature to pry others’ privacy. It arouses from childhood and we all want to the watch how others make their living.  In order to answer the physic question, where are we come from? And there is another real case in US newspaper industry back to 19 century. In early 19century, the US newspaper serves just like a (?) is quite boring, and it has nothing to do with the entertainment. However, after a series of newspaper, such as the “solar”, the “penis” join the market. Newspaper become a part of the ordinary people they like. Why? This style of newspaper fill more about scandals such as the marital affair and a lot of privacy of celebrities. We love to pry on other’s private information. And there is a record can explain this phenomena. The ten times rise from 1808 to 1852 really show how we love to peak on other’s privacy. And here is the copy of the “solar” in Europe. It is a copy of maybe near 19 century.

K: Also, the share in private information also bring good outcome in social interaction. For most people, close connection with friends can be represented by sharing more. Maybe you like to tell your friends what to eat today, where you go today, what happen today. And it also represent trust to their friends. Also, we enjoy fans as we were the big superstar and tell other’s about our stories, pictures and any other private information. By sharing our private information, we gain our fame and peer trust. And that’s the important part in our puberty. As a consequence, we can see most of the Facebook’s job has, what they has done mostly is just for our desire. The third one we would like to discuss the relationship between commercials and Facebook. How do privacy function in the business. At first we have to know the fact that Facebook mainly profit from its users’ privacy data, and for this part, we will discuss it later in detail. And for the fact, it brings out the two effects. The first one is that the commercial value of Facebook privacy collection. And it’s actually very profitable for Facebook. And however it also have the disadvantage effect for Facebook might misuses privacy during collection.

K: To understand how Facebook function, we have to know how it works, what the strcure is? And we all know Facebook is a very popular website for more than three or four years. But how do they gain popularity? They gain popularity on the base on our trust. How do they do to our trust form customers? First, no propaganda. We all know when you use Facebook there won’t be propagandas jump out. And for most of the service on Facebook are charged free. You don’t have to pay any for your Facebook usage. But after all, Facebook is not a charity. They still have to make money. How do they make money? The answer is from our privacy data. In fact, privacy is the gold mine for cyber generations.

K: our privacy information ganging from preference, social network, personality and taste are useful and precious for advertising company. Facebook sells thiese data to ad company. And then after the advertising company analyze these data, they sell the record back to the company who wants these record. For many big cooperation for example, apple or Samsung or google. Um… I should said Samsung. Samsung is the Taiwanese use. Ok, that’s not the point! The statistic data is used for the big cooperation to develop their market strategy. They can quickly understand what their target customer’s really need, and also how to promote their product to their customers. Before Facebook, we can only acquire these data to the questionnaire. However the questionnaire reability and efficiency somehow compromise the efficiency. The of Facebook face the proper right. It comes to the customers with relatively indirect and tender approach, which makes it a very successful method. Facebook has save the way out of money and time to…to introduce the accurate product to the market.

A: so Kevin actually talk about the large profit of privacy. I think depends on the fact Facebook profits from our privacy. Facebook use the wrong method and it re…reverse to harm the users. From, at first, it comes from the coarse Facebook display for users, next it misapprehend in privacy settings, which this part we will talk about it later. And later, this part will cause user’s anxiety.

A: so the second part is why Facebook did wrong. And I want to talk about how poor and inconvenient these settings is. According to a research, up to 6… up to 36% of information share with default privacy settings, and after they adjust their privacy settings, they are still 37% doesn’t match the user’s expectation. So this indicates that even some people aware about their privacy settings, they don’t have… um they don’t have enough entrance to manage and even protect their privacy.

A: and another basic problem is that “is it correct to collect our privacy?” I mean it is that you left schools… scores in your school, and like you may left medical record in hospital. But it didn’t mean you allow others to collect them and reveal your un…and you don’t want people to reveal this part of you. I mean can you imagine that one day the advertiser understand you more that your best friend or something? It may happen some days. So I think, before Facebook collecting these, they may, they should have asked our permission first. And let us know how they want to do with our privacy.

K: so after the long presentation, so Alice, what do you think about the future that might would be for the Facebook.

A: OK, good question, Kevin. I think the possible future for Facebook is it will become more complicated and more difficult reach the balance. And here I want to give some suggestions to Facebook. It is about the optional settings, such as the “do not disturb system”.

A : so why should Facebook offer optional settings. Here’s the reason, because not everyone wants the same level of privacy. So an easy settings, easy to control may help Facebook to control privacy problems. And I want to emphasize that as long as there are still people, they don’t feel comfortable about sharing themselves, Facebook should respect and make optional settings for them.

K: However, on the other hand, Facebook in the future will be more open. In the future, privacy will still play the crux in the whole industury.

For privacy itself, it is hybrid. It provide both incentive, support simultaneously. For incentive side, what Facebook will do is to attract customers. It is their utmost goal. Sharing more means more profit to get. On this spot, the barrier such as the misconception aroused from the limitation of typed words and stiff interface are the annoying cost which needs to be eliminated. Moreover although the Facebook is charge- free. As a concequence, there will be more new function and service to overcome these plights. Besides, We somehow still have to pay for accesibility. I believe mose of you use your I Phone or Samsung… Uh… I should say Samsung, wrong pronounciation, haha. Ok. The price of cell phone is annoying. And we also have to pay for internet and any other accesibility cost. These high cost somehow discouage us from using more. As a result, in the future, the expenditure for accecibility will drop.

Then, there is another new question. For new services and technologies as well as cost down, they all need money. But how’s the money come? And that’s the support part. The money earned from less barriers now will benefit the further development. It is a profitible investment for Facebook. Firstly, there will soon be more new technology and service on the Facebook. For maybe one day, to put it more aggresively, your Facebook may be touchable and smellable. Also, moreover, in the future 3C products will no longer the protoganists but the useful tool to access our account. Their price and other accessibility price will drop. That’s another practical benefit we can got from Facebook.

For the consequence, our conclusion. We all agree the privacy will be the most important part for Facebook. Facebook will definitely exploit to its utmost. Privacy is the goldmine for cyber generation.

On the other hand, Facebook will and should develop more optional and exclusive setting. After all privacy can bring satisfaction. It can also bring destrution to individuality as well as firms. Facebook shuold really take good care of it.

Q&A

Question 1: Is that your, you’re the point of…. Uh? Your summary… uh… ah… Oh, I want to ask you because I think your theory is more like a they’re thinking about upper class? What is that. Because of…

Kevin: You mean the upper class and…

Question 1: Yeah, yeah. The triangle? The picture. Because you agree with the open privacy. And you’re more seems to be close to the complete more into the privacy? It seems to have you… you actually have the stronger power than the person to protect their privacy.

Kevin: Uh… actually, I think umm… I think that it is not what I really mean. Because what I point out for the future, I just point out what the Facebook company, what they respond to, what they will do in the future. Um… but I also mention that they still have to respect customers. Because for privacy, the privacy is a controversial thing, because it is actually profitable as you can see on these data and pictures. They’re actually… They have already utilized these things as their goldmine. But privacy can also very harmful for as Alice had pointed out. So our idea is that uh… Facebook, for sure, they will, there will be more information share since it is profitable. Actually there is another psychological purpose for proof and also other social interaction proof proves that in our subtext we somehow desire to share our information. But, Facebook really, still has to respect customers because not every customers has the same norm about privacy. Yeah, if they have all the customers in very open- ended privacy setting. It may offense some customers. And it can be very dangerous. Is that answer your question?

Question 2: Um… Would you want to say to people, we are here. If we don’t hand out our information of privacy.

Alice: Do you mean should I tell them don’t use Facebook with care about this?

Question 2: No,no… cause you think Facebook should have more uh… more privacy, more option for security. Because someone doesn’t want their privacy on the internet. They don’t like it. It is not anything for fun. So, what do you say for it?

Alice: Um… so I present that video. It is talk about, sometimes you think I put this. I put one photo on the internet it doesn’t matter. But, it actually can know many things, like your personal ID. There are some specific, methods or technology. So sometimes when you tagging photos or something. It is more severe than its meaning. Yes.

Quesiton 3: You say of the free of charge. Uh… the price of using Facebook is that your privacy?

Kevin: Uh… Yes, Unfortunately yes. And also some relevant cost such as you have to pay for your 3G internet. When you use your cellphone to surf your Facebook, you also have to pay for your cellphone itself and also the internet fee. Yeah. For Facebook company itself, the profit is on the users… bla… private data, private data.

Question 3: Do you think it is a fair exchange, free service for your privacy?

Kevin: Well, umm… it depends. But for the value of economical principle. Probably, Yes. You somehow have to pay for what you got.

Question4: Can I ask that companies pay money to buy users’ privacy. And I don’t how they’re going to use them. To make profit?

Kevin: Umm… For example, I will take a very simple example from Facebook. For example, you will see some question on the Facebook. For example they will ask, would you like this movie? Yeah and you may respond in your point one, two, three, four, five, right? One is dislike and five is you very like it. Then, they can know how much do you resopond to their products. It is a very simple example. And there are other examples, for example, maybe the interface of the Facebook has some psycology meaning. It leads customers to answer some questions. It just like an implicit questionaire. It can know how you act to the specific stuff. And they will use these data to their market strategy.

Question 4: So it just like a questionaire? They earn money from knowing what we like and we dislike?

Alice & Kevin: Yeah, just like that.

Alice: it also. There are some potential problem like, some experts predict that in the future maybe advertisers sell informaiton to the producers. And producers can predict what you want to buy. And then, in some says, you can say that, even you don’t want to buy… Uh… It can influence the behavior of buyers

Transcription2

Starting word

Alice introduction

Hello, I’m Kevin. For me I still stand on another side. I’m positive to what Facebook has done to us. I think they are acceptable and I believe they will keep doing so. And before I start my presentation, I suggest you can rethink the boundary between individuality and the whole SNS, social network system, including Facebook, Line, Twitter and anything else. And the relation between them

 And to begin with, I would like to introduce the structure of SNS industry. In it, privacy plays the crux. It is the goldmine for the next generation. And privacy itself is also hybrid. It provides both incentive and support to the whole develop chain. And this two elements lead the whole development toward the two destinations. And what is the new destination? They will be more accessibility and less barrier. As you can see on this picture, these five elements work together. They are interconnected. One effect one another.

For the incentive aspect, I will say that: Less barrier in Facebook creates more room for business. And this idea has already been proved by advertisement companies and also SNS industry itself. Private data raging from personal data to all kinds of media is (are) the goldmine for next generation as I’ve mentioned. As the consequence, companies will encourage their users to share more information on the SNS platform. And, here, the barrier such as the misconception from the typed words or stiff media will become the obstacle for development. And these barrier needs to be eliminated. We can foresee that, in future there will be more services, tools and even devices to… to solve this problem. And we can even foresee, or even to put it more aggressively, maybe one day our SNS platform will be sellable, or even touchable.

Then I would like to talk about the support aspect. In the future, the cost to access SNS will drop. Most of us today, we use three C products, for example cell phones. Everyone here has cellphone, right? Yes (peer response.) And how many people here use I phone? (Raise hands) Oh nearly half of the class room. And I guess most of you know that I phone cost more than ten thousand, oh I think it is twenty thousand dollars. And it is quite expensive. Yes, we spend a lot on these 3C products. And also the internet fee is expensive actually. And these high cost somehow dissuade us from using more. To solve this plight, we can use the money earned from SNS system. The low expenditure will encourage customers to use SNS system more frequently. And here, we can watch the prediction from the founder of Xiao Mi (小米手機). You can see Xiao Mi is sought- after in China. As what 雷軍 has said, the real battlefield lies not in the hardware. Hardware is not the main point, but the software and services behind it. Cellphone is just the tool to access Internet. The same idea can also be adopted to the SNS world. 3C product in the future will not be the protagonist but the useful tool to increase accessibility.

In my opinion, less barrier and more accessibility will become the future trend. And it benefits both company and customers. And so, wel, generally speaking, Facebook should held (hold) their privacy policy. Thank you.

QA section:

Kevin: Tim. Do you have any comments or questions?

Tim: I have some thought. I think, as we use the internet. We must leave some tracks. Some people must can find them. So, if we want to protect our privacy. Maybe we shouldn’t leave track to that other people can find it.

Kevin: Thank you. Any other question?

Zoe: Can you explain again… You stand for Facebook’s policy for privacy, right? Can you explain again for the clip, your example about 小米手機. Why does it connect to your subject?

Kevin: OK. I… all I want to say is that as you can see, 小米 itself it is actually cheap. And many people will doubt that: how do you make money? And the founder has said, the main point is not on the cellphone itself. It just make the money by services behind the cellphone. And I want to connect it… I have asked the question in the previous support aspect. Uh… your cellphone today you use is quite expensive. And the high price will discourage you to use more SNS sites. Because you want to cut down on the internet use to save your budget. Then, with the lower price to access Internet, or to get 3C product to access Internet, it will help you to use more on your SNS sites. Is that OK for you?

Zoe: So why does it connect to the privacy issue?

Kevin: Uh privacy issue… Because of… Both Alice and me both agree that most SNS company, including Facebook, they make money from our privacy. So the privacy provides the money for both incentive and support. Yeah, it is as the picture says. Less barrier lets the company to make more money. On the other hand, they use this money to support the development. Once the cost down. The customers will use more.

蕭孟: Sometimes I think you speak too fast. I think you speak a little bit slower?