Transcription2

Starting word

Alice introduction

Hello, I’m Kevin. For me I still stand on another side. I’m positive to what Facebook has done to us. I think they are acceptable and I believe they will keep doing so. And before I start my presentation, I suggest you can rethink the boundary between individuality and the whole SNS, social network system, including Facebook, Line, Twitter and anything else. And the relation between them

 And to begin with, I would like to introduce the structure of SNS industry. In it, privacy plays the crux. It is the goldmine for the next generation. And privacy itself is also hybrid. It provides both incentive and support to the whole develop chain. And this two elements lead the whole development toward the two destinations. And what is the new destination? They will be more accessibility and less barrier. As you can see on this picture, these five elements work together. They are interconnected. One effect one another.

For the incentive aspect, I will say that: Less barrier in Facebook creates more room for business. And this idea has already been proved by advertisement companies and also SNS industry itself. Private data raging from personal data to all kinds of media is (are) the goldmine for next generation as I’ve mentioned. As the consequence, companies will encourage their users to share more information on the SNS platform. And, here, the barrier such as the misconception from the typed words or stiff media will become the obstacle for development. And these barrier needs to be eliminated. We can foresee that, in future there will be more services, tools and even devices to… to solve this problem. And we can even foresee, or even to put it more aggressively, maybe one day our SNS platform will be sellable, or even touchable.

Then I would like to talk about the support aspect. In the future, the cost to access SNS will drop. Most of us today, we use three C products, for example cell phones. Everyone here has cellphone, right? Yes (peer response.) And how many people here use I phone? (Raise hands) Oh nearly half of the class room. And I guess most of you know that I phone cost more than ten thousand, oh I think it is twenty thousand dollars. And it is quite expensive. Yes, we spend a lot on these 3C products. And also the internet fee is expensive actually. And these high cost somehow dissuade us from using more. To solve this plight, we can use the money earned from SNS system. The low expenditure will encourage customers to use SNS system more frequently. And here, we can watch the prediction from the founder of Xiao Mi (小米手機). You can see Xiao Mi is sought- after in China. As what 雷軍 has said, the real battlefield lies not in the hardware. Hardware is not the main point, but the software and services behind it. Cellphone is just the tool to access Internet. The same idea can also be adopted to the SNS world. 3C product in the future will not be the protagonist but the useful tool to increase accessibility.

In my opinion, less barrier and more accessibility will become the future trend. And it benefits both company and customers. And so, wel, generally speaking, Facebook should held (hold) their privacy policy. Thank you.

QA section:

Kevin: Tim. Do you have any comments or questions?

Tim: I have some thought. I think, as we use the internet. We must leave some tracks. Some people must can find them. So, if we want to protect our privacy. Maybe we shouldn’t leave track to that other people can find it.

Kevin: Thank you. Any other question?

Zoe: Can you explain again… You stand for Facebook’s policy for privacy, right? Can you explain again for the clip, your example about 小米手機. Why does it connect to your subject?

Kevin: OK. I… all I want to say is that as you can see, 小米 itself it is actually cheap. And many people will doubt that: how do you make money? And the founder has said, the main point is not on the cellphone itself. It just make the money by services behind the cellphone. And I want to connect it… I have asked the question in the previous support aspect. Uh… your cellphone today you use is quite expensive. And the high price will discourage you to use more SNS sites. Because you want to cut down on the internet use to save your budget. Then, with the lower price to access Internet, or to get 3C product to access Internet, it will help you to use more on your SNS sites. Is that OK for you?

Zoe: So why does it connect to the privacy issue?

Kevin: Uh privacy issue… Because of… Both Alice and me both agree that most SNS company, including Facebook, they make money from our privacy. So the privacy provides the money for both incentive and support. Yeah, it is as the picture says. Less barrier lets the company to make more money. On the other hand, they use this money to support the development. Once the cost down. The customers will use more.

蕭孟: Sometimes I think you speak too fast. I think you speak a little bit slower?

Reflection 2

       Eventually, my project has gradually reached the destination. The final meeting is definitely the milestone on my way to discussing the issue of privacy on Facebook. However, beside the joy of triumph, I still have to face some flaws in my paper.

     First of all, the display to demonstrate the structure needs revision. The current way may have audience lost. The relation between all the points are complicated: Sometimes they are connected, while sometimes contradictory. Not to mention examples, they can be somehow more diffused than thesis themselves.     Without a clear, simple structure, such presentation tend to confuse audience. To fix the problem right, tables are a good solution. According to scientific proof, people embrace image more easily than pure words. Namely, image is the much better way to introduce innovative, bold thesis than purely using dull, stiff words. To build not only well- design but also formulated tables is my further work to the final presentation.

      Besides, I also discover falsery in my annotation 3. I should take individuality into my consideration: Everyone is unique. We have our free well. A generalized and unify privacy norm is impossible for the real world. We all have our taboos accompanied by stories we love to share. Consequently, a paper discussing privacy issues on Facebook without the consideration of individualism can be dangerous. It can't fully explain some facts existing on the SNS. Without a doubt, individualism is one of the dominant atom in SNS industry. For finding out such important mistake, I would like to attribute the effort to my partner, Alice. It is her view from the opposite side toward Facebook that save my paper.

       For the final presentation, I'm both jitter and excited: Until now it is my biggest challenge in my school works. I am determined I will try to make it perfect!

Revised Annotation 3: Re-scanning the Privacy Issue in OSN Through Facebook Structure

           On the basis it is our nature to pry over others’ private information, we can realize what Facebook policy on Facebook fits merely our preference. But to get to the bottom of this topic, we also need to Facebook business structure as well as the tight connection between these theories and reality.

        How can we get to the clear appearance of the Facebook? The answer come as economists always suggest: follow the money trim: Without a doubt, Facebook is the most influential, unbeatable and affluent player in the OSN (Online Social Network) world now. But what really makes Facebook stands out upon other competitors? The most two enchanting part of the Facebook are free and no advertisement (or more in detail, no “apparent” advertisement.) Almost all the functions on Facebook, including media uploading, accessories, but except promotion, charge users for no fee. Moreover, and also the most innovate part, once you log in your own page, you are free of the annoying propaganda, which is quite a bold design in cyber world. With no advertisements popping out for “surprise”, users tend to feel much more comfortable and confident. For many commentators, they regard these two rules as the genesis by Zuckerberg.

         After all, however, Facebook is not the charity. It is also a member in the competitive market. Under the rule of market, namely, we can’t enjoy harvest in vain. We have to pay something in return, which is the opportunity cost. Behind the user- oriented interface, in fact, Facebook tries their best to collect our personal data, then selling them to advertise company. Perhaps there is no other platform can collect such detailed, coherent and massive information of multitude as Facebook. From our daily status, personal profile and friends in Facebook and even manner of usage, Facebook can collect our preference, social network, characteristic and even more aggressive, where or when we get online. Such new method has it superiority than traditional way such as questionnaire conducted by telephone. By collecting in this relatively indirect, tender approach, responders (the users) are more delightfully to unveil their true taste, personality and needs. As a consequence, the effort is much more reliable and accurate, which is of crucial for marketing. It saves plenty of time and spending for company to introduce the adequate product for the market. Meanwhile, although it all takes place all behind the screen, such strategy brings countless profit for Facebook. Eventually, the consequence is profitable for all Facebook users, Facebook as well as sponsors.

         But how such “perfect” mode falls into the severe debate for privacy leak and even in charge of impairing human rights? In fact, the problem lies not in the subject matter but in Facebook’s manner to use it. In the paper Analyzing Facebook Privacy Setting: User Expectation V.S. Reality, the authors argue most of our settings betray our will. According to the research, there is only 37% privacy setting matching our expectation. Even after modifying the setting for the awareness of potential privacy problem, the rate merely rises to 39% ( Yabing Liu, Balachander Krishnamurthy, Krishna P. Gummadi. Allen Misslove. Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Page1, Abstract.) The huge gap gives rise to our agitation since people tend to fear for what is uncontrollable and unsighted. Moreover, the definition of privacy is not concrete. It varies from person to person, from incident to incident. Everyone all has his taboo accompanied with the information he wants to share. This specialty will also enhance the users’ anxiety due to the gap. So far, however, based on Facebook principle and policy, all the collected data is anonymous and collective. There won’t be data- collected action exclusively for any particular user. In the long run, we can realize what we really are nervous for is not data- collected action itself, but the coarse, rude way Facebook conducts it.

          Information- share online is already an established trend. In future, we will definitely share all kinds of information more massively and frequently. Data- collected from OSN will become more common in advertisement and marketing industry. Our expenditure on website will thus drop. It is unlikely for us to oppose this tendency since it do make our world better. However, one thing is for sure: Company, including Facebook, of course, should be more delicate and transparent in data collection. All in all, under no circumstance can users’ right be compromised.  

                                                                                            

Reference

Yabing Liu, Balachander Krishnamurthy, Krishna P. Gummadi. Allen Misslove. (2009)Analyzing Facebook Privacy Setting: User Expectation V.S. Reality. Page1, Abstract

Revised Annotation 4: The Vision

     Today, Facebook is already the biggest SNS player on the internet, with more than one billion users worldwide. Besides, there are also countless similar competitors such as Microbolgs in China, Twitter, Line and Google plus, attending this competitive parade. Without a doubt, SNS has already planted deeply in our daily life, and even culture. Thus, many will be interested in how the future will be for SNS.

The Structure    

       There are two absolute destination for SNS future: less barrier in information share and more accessible to our SNS platforms with lower cost. However, they all relates to our privacy notion. Our privacy notion plays a crucial part in SNS development. It is hybrid. Namely, it provides both incentive for further developing and the power which also support the developing actions. Privacy interconnects with the two visions, less barrier and accessibility, tightly. In future, how will we modify our privacy notion determines the further SNS development.

Picture: The structure of SNS devlopment

Incentive

     For Incentive aspect, on the left hand, as we exchange our information with less obstacles, there are more room for business. The success in marketing strategies and advertisement industries have already proved that personal information, ranging from personal profile, social network to all kinds of media, is the goldmine for the cyber generation. In the near future, companies will encourage their users to share more information on the SNS platforms. Meanwhile, barriers, such as the misconception resulted from the limitation of typed words and stiff pictures, during information share will become one annoying cost which needs to be annihilated. Consequently, more services and devices will be soon available with an eye to eliminate such cost during the share. Or even to put it more aggressive, the SNS service may no longer functions in only one genre. Future SNS may also contend substantial contact, such as touch and smell. Less barrier in information share not only satisfy the customers’ aspiration in their subtext (to “pry” and be “pried” by friends), but it also represent a prominent and profitable vision for businessmen.

Support 

     Moreover in support aspect, on the right hand, with more profit generated through the less barrier, the cost we take during surfing on SNS platforms drops. Today, we usually access our SNS identities through cellphones, pad and personal computer. We also have to pay for our internet use. These expenditures more or less limit our usage on SNS. However, profit earned from SNS may help to overcome this plight. In the future, we can foresee that we will access our SNS identities with less expenditure. There will be a great deal of money inserted to relevant technology to SNS. As the cost, or the marginal opportunity cost in economics, we pay for SNS declines, our willingness to “purchase” SNS soars. By affording customers cheaper means to access, companies can encourage users to share more information on their SNS sites. Companies can thus make higher profit. It is a profitable investment for companies. In fact, some enterprisers have predicted such future. The founder of XiaoMi (小米), one of the most promising cellphone maker in China, once said that cellphone itself is no longer the arena to fight. “The real battlefield lies in the services and software behind the hardware.” (中天新聞. (2013). 10/20文茜的世界周報. Retrieved from http://www. Youtube.com/watch?v= Y3X Xhal50) The same idea can be adapted to SNS world. 3C products are not the protagonists but the useful tools to increase accessibility, to explore more possibility in business.

         To accomplish these two goals, SNS will also care more about users’ need. SNS companies will try to cater users’ need for setting. Namely, users in the future can manage their sites more effectively. After all, SNS grows on the trust of their customers. They can’t afford the price of the accusation: the betrayer.

         Although we can’t really witness the future fully, it is obvious under the structure of outline above. We can conclude that SNS platforms such as Facebook will gradually melt into our culture, social circle and even individuality. Still, we can foresee SNS will be multifunctional, cybernetic and, for sure, increasingly influential.  

Reference

1.      Nicole B. Ellison, Cliff Lampe, Charles Steinfield. (2009). Social Network Sites and Society: Current Trends and Future Possibilities. ACM.

2.      John Breslin, Stefan Decker. (2007). The Future of Social Networks on the Internet.

3.      中天新聞. (2013). 文茜的世界周報 10/20. Retrieved from http://www.youtube.com/watch?v=_Y3X_XhaI50

Annotation 4: The Vision

    Today, Facebook is already the biggest SNS player on the internet, with more than one billion users worldwide. Besides, there are also countless similar competitors such as Microbolgs in China, Twitter, Line and Google plus, attending this competitive parade. Without a doubt, SNS has already planted deeply in our daily life, and even culture. Thus, many will be interested in how the future will be for SNS.

The Structure     

        There are two absolute destination for SNS future: less barrier in information share and more accessible to our SNS platforms with lower cost. However, they all relates to our privacy notion. Our privacy notion plays a crucial part in SNS development. It is hybrid. Namely, it provides both incentive for further developing and the power which also support the developing actions. Privacy interconnects with the two visions, less barrier and accessibility, tightly. In future, how will we modify our privacy notion determines the further SNS development.

picture 1.1, the structure of SNS industry

Incentive aspect

     For Incentive aspect, on the left hand, as we exchange our information with less obstacles, there are more room for business. The success in marketing strategies and advertisement industries have already proved that personal information, ranging from personal profile, social network to all kinds of media, is the goldmine for the cyber generation. In the near future, companies will encourage their users to share more information on the SNS platforms. Meanwhile, barriers, such as the misconception resulted from the limitation of typed words and stiff pictures, during information share will become one annoying cost which needs to be annihilated. Consequently, more services and devices will be soon available with an eye to eliminate such cost during the share. Or even to put it more aggressive, the SNS service may no longer functions in only one genre. Future SNS may also contend substantial contact, such as touch and smell. Less barrier in information share not only satisfy the customers’ aspiration in their subtext, but it also represent a prominent and profitable vision for businessmen.

Support aspect      

          Moreover in support aspect, on the right hand, with more profit generated through the less barrier, the cost we take during surfing on SNS platforms drops. Today, we usually access our SNS identities through cellphones, pad and personal computer. We also have to pay for our internet use. These expenditures more or less limit our usage on SNS. However, profit earned from SNS may help to overcome this plight. In the future, we can foresee that we will access our SNS identities with less expenditure. There will be a great deal of money inserted to relevant technology to SNS. As the cost, or the marginal opportunity cost in economics, we pay for SNS declines, our willingness to “purchase” SNS soars. By affording customers cheaper means to access, companies can encourage users to share more information on their SNS sites. Companies can thus make higher profit. It is a profitable investment for companies. In fact, some enterprisers have predicted such future. The founder of XiaoMi (小米), one of the most promising cellphone maker in China, once said that cellphone itself is no longer the arena to fight.  “The real battlefield lies in the services and software behind the hardware.” (中天新聞. (2013). 10/20文茜的世界周報. Retrieved from http://www. Youtube.com/watch?v= Y3X Xhal50) The same idea can be adapted to SNS world. 3C products are not the protagonists but the useful tools to increase accessibility, to explore more possibility in business.

         Although we can’t really witness the future fully, it is obvious under the structure of outline above. We can conclude that SNS platforms such as Facebook will gradually melt into our culture, social circle and even individuality. Still, we can foresee SNS will be multifunctional, cybernetic and, for sure, increasingly influential.  

Reference

1.      Nicole B. Ellison, Cliff Lampe, Charles Steinfield. (2009). Social Network Sites and Society: Current Trends and Future Possibilities. ACM.

2.      John Breslin, Stefan Decker. (2007). The Future of Social Networks on the Internet.

3.      中天新聞. (2013). 文茜的世界周報 10/20. Retrieved from http://www.youtube.com/watch?v=_Y3X_XhaI50

Annotation 1 :Who Give Rise to Privacy Exposure on Social Net Platform? (Revised)

        As the co- founder, owner of the most influential, profitable social website, Facebook, in an interview with TechCrunch during 2010, Zuckerburg had revealed his thesis that “privacy is no longer a social norm.” His speech aroused lots of discussion from ordinary Facebook users to professors studying in mass media.

       Many may argue, or even criticize harshly, against Zuckerburg’s response. They may feel it is quite an offense toward human right when it comes to privacy issue. However, what I have discovered in it is the future trend of social web platforms.

     According to Zuckerburg, people have “really gotten comfortable not only sharing more information and different kinds.” Since the blog open the new era of internet services, which suggest that we can also demonstrate our own opinions and feelings without the suppression from mainstream media, social web platform has developed for more than ten years. In this ten- year evolution, more and more functions are added, such as picture sharing, outside- webpage links and so on. All these innovations share one common idea: open. Namely, all these efforts are to make us easier to upload our information and share it with friends in cyber world. Interestingly enough, although doubt and criticism, people tend to be elaborate to embrace these changes. Evidence shows how we love to demonstrate us on the internet: In 2007, take Taiwan as an example, Wretch blog on Yahoo welcomes its peak with approximately twenty million users. But for Facebook, which is much more bald and enlightened in information share, reach one billon in user account during 2013. What’s more, this number is still rising. It is obvious that getting our information, no matter it is pictures, personal profile or our posts, open and even wide- spread are the future trend in social web platform. As Zuckerburg had pointed, our norm in privacy and social interaction really becomes different overtime.

     In near future, perhaps merely in one or two years, it is inevitable that we have to face the cyber world with less restriction in information sharing. At that time, it is necessary that we shift our notion with the tide.

Reference:

 1.HuffPostTech. (2010). Facebook's Zuckerberg Says Privacy No Longer A 'Social Norm. HuffPostTech. Retrived from http://www.huffingtonpost.com/2010/01/11/facebooks-zuckerberg-the_n_417969.html

 

Annotation 2: How Our Notion toward Privacy Vary with Time? (Revised)

      The definition toward the word, privacy changes. In fact, not until late nineteen century did the term “privacy” enter ordinary people’s sight. Back to the Western world during renaissance or China governed by feudal empire, we’ve never heard of any protests against privacy leak. But there is an unchanged doctrine: we love spying on others secret.

       According to a great psychiatrist, Sigmund Freud, it is our nature to peep on others’ life. If we look back on our daily life, we can soon find examples in one man: It is never an offensive way to show our care and intimacy in regards with friends such as inquiring them” What do you have for your lunch?” ” Do you sleep tight last night?” “We all love to know how other mankind makes their living and interact with friends or lovers. This nature is aroused from our childhood, based on our deepest doubt about where we come from” stated firmly in Freud’s Psychoanalysis. Hence, it is much reasonable for us to understand why people took the novel, Dream of the Red Chamber, as the jewel in Chinese literature. For readers, especially in the past, this novel provides a precious way to bypass the fence built by the gap between poor and rich, allowing readers to appreciate the life in wealthy family and the forbidden romance between young couples. It is obvious that even back to the early age, far before the mature era of mass media, we still have managed to utilize every possible means, such as novels and our daily conversation, to satisfy our natural desire to peek at others’ private life.

More recently, the newspaper has served the function for our inborn eager to pry. In the very beginning, newspaper appears merely as a bulletin to share information. There is only several monotony news and comments on the paper. Reading a newspaper back then definitely has nothing to do with thrill and excitement. However, later in mid- nineteen century, smart businessmen started to seek out for a new and promising track to success by taking advantage of our nature. Since then, newspaper comes out from another way. Besides daily news, it also takes scandals of politicians, extramarital affairs of a distinguished actress, or even gossips in neighborhoods into its context. Eventually, this strategy turns out to be a great success. The selling record mushrooms from 432 pieces a day in 1808 to 1582 in 1833. (夢葳, 新浪傳媒. (2012). 解析1690- 2011 美國報業發展史) These gossips and thrillers really play an indispensable role in it.

Even more recently, many new technologies join our daily life, our tangle relation with peeping others remain, but the way to peep changes. Since blog and other social platforms, such as Facebook, are invented in late twenty century, it has opened a brand new era- It is the era for individualism. Instead of receiving information through mainstream media passively, on social networks we can now demonstrate ourselves in public and we enjoy it. By sharing details in our daily life, we act as the movie star in front of the spot light. In that way, we can thus gain responses and interact with our “audience.” It greatly comforts our anxiety to retrieve fame. On the other hand, by reading friends’ latest information, we not only instantly feel the strong intimacy connection in a relationship, but we also get our natural desire satisfied. In fact, in Freud’s Psychoanalysis, he also mentions that we all desperate to acquire peers’ trust, approval and accompany. Today, we can achieve this goal simply by sharing our private life with friends on these social platforms. For us, we not only receive others’ private information, but, we are much more willing to give out ours. Privacy is not a fragile antique which needs to be treated with carefulness, but a tool which can be utilized freely to broaden our social space and make us spiritual contented.

Generally speaking, from evidences above, we can come up with our conclusion: It is inevitable that human love to know more about others’ life, but the way to accomplish varies by the medium we use. Our notion toward privacy also evolves simultaneously. In late nineteen century, it may be unacceptable for a reporter to unveils the complicated relationship an actress holds in his report. But today, we are deliberately to spread our image or video on the web. In the future, the way we treat private information has its tendency to be more aggressive and less restricted. For will we face the world with less obstacle in private information share? It is already not the question for yes- or- no, but for when and how.

Reference:

1.      Bobbie Johnson. (2009). How Exactly is Facebook Making Money? The Guardian Retrieved from http://www.theguardian.com/technology/blog/2009/sep/16/facebook-money

2.      Mark Sullivan. (2010). How will Facebook Make Money? Pcworld Retrieved from http://www.pcworld.com/article/198815/ssss.html

3.      黃崢. (2008). 窺探隱私是天性. 人民網. Retrieved from http://health.people.com.cn/BIG5/14740/21471/6898544.html

4.      夢葳, 新浪傳媒. (2012). 解析1690- 2011 美國報業發展史 Retrieved from http://news.sina.com.cn/m/2012-02-22/095123972869.shtml